Running successful Google Ads for astrologers is a unique challenge—unlike regular businesses where search intent is clear, astrology clients use diverse, highly personal terms when seeking guidance. Crafting an effective campaign means adapting to unpredictable customer behavior, reaching only relevant audiences, and getting real conversions.

1. Keyword Strategy

• Use broad match for keywords initially to capture varied search queries. Astrology seekers often search in their own words—this helps you tap into a wider audience.
• Focus on local and location-specific keywords ("astrologer near me", “astrology service in [city]”), including “near me” and geographical modifiers alongside your core keywords.
• Sample target keywords for an astrology ad campaign:
• Astrologer near me
• Online psychic reading
• Psychic service
• Love problem specialist
• Love spell
• Negative energy removal

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2. Location Targeting

• Limit targeting to relevant locations. This ensures your ads reach users who can actually connect and convert, improving cost-efficiency.
• Use geo-targeting: set up campaigns for specific cities, states, or even international locations where you can serve.

3. Ad Scheduling

• Schedule your campaigns based on your target audience’s peak activity hours. If advertising to international clients from India, ensure your ads run in their evening hours (e.g., 5–10 PM local time).
• Use Google Ads’ ad scheduling to display your ads only when they're most likely to be seen by genuine leads.

4. Google Recommendations—Proceed with Caution

Google’s auto-suggestions can inflate costs without improving conversions for astrology businesses. Carefully review recommendations and test any significant changes before applying them globally. Never accept every suggestion blindly—be strategic and monitor results closely.

5. Payment Method

For astrology ad accounts, manual payment is advisable. Weekly top-ups help control ad spend and prevent unexpected budget overruns.

6. Bidding Strategy 

Start with manual CPC bidding for greater control and accurate budget allocation. Once you’ve tracked enough conversions, transition to maximize conversions for automated results.

If you want more details  or  personalized campaign management you can always reach out through whatsapp which is on my website or expert consultation in astrology digital marketing, reach out to Digital Allianz—the experts in Google Ads for astrologers.

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